Privacy Policy
Effective Date: May 4, 2026 · Last Updated: May 4, 2026
1. Who We Are
MT Roots is a wealth management platform operated by TruGen Labs LLC ("TruGen Labs," "we," "us," or "our"). We provide software that helps families, family offices, and financial advisors organize, visualize, and manage complex ownership structures.
If you have questions about this Privacy Policy, contact us at privacy@mt-roots.com.
2. Information We Collect
We collect information to provide, maintain, and improve MT Roots. The categories of data we collect include:
a. Account Information
When you create an account we collect your name, email address, and password (stored in hashed form). If your organization provisions a company email address, we process the associated mailbox credentials solely to complete that provisioning.
b. Wealth-Structure Data
You may enter information about entities (trusts, LLCs, holding companies, etc.), ownership relationships, jurisdictions, EINs, and related metadata. You may also upload documents such as formation papers, tax returns, and agreements.
c. Usage & Analytics Data
We collect device type, operating system, browser or app version, IP address, pages visited, feature usage, and crash reports. This data helps us diagnose issues and improve the product.
d. Contact & Support Data
If you contact us or submit a form on our website we collect the name, email, company name, and message content you provide.
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain the MT Roots platform (desktop, web, and mobile).
- Authenticate your identity and secure your account.
- Store and display your wealth-structure data and documents.
- Send transactional communications (password resets, security alerts, billing receipts).
- Analyze usage patterns to improve performance, reliability, and features.
- Respond to support requests and inquiries.
- Comply with legal obligations and enforce our Terms of Service.
4. We Do NOT Sell Your Data
We do not sell, rent, lease, or trade your personal information or wealth-structure data to third parties — period. We have never sold user data and have no plans to do so. Your financial information is yours.
5. How We Share Information
We only share your information in the following limited circumstances:
- Service Providers: We use trusted third-party services (hosting, database, email delivery) that process data on our behalf under strict contractual obligations. These providers may not use your data for their own purposes.
- Team & Organization Members: If you belong to a team or organization within MT Roots, other authorized members of that team may see shared entities, documents, and tasks according to their role-based permissions.
- Legal Requirements: We may disclose information if required by law, subpoena, court order, or government request, or if necessary to protect the rights, property, or safety of TruGen Labs, our users, or the public.
- Business Transfers: If TruGen Labs is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.
6. Data Security
We implement industry-standard security measures to protect your data, including:
- Encryption of data in transit (TLS 1.2+) and at rest.
- Hashed and salted password storage (bcrypt).
- Row-level security and multi-tenant data isolation in our database.
- Role-based access controls within organizations.
- Regular security audits and dependency monitoring.
- Signed, time-limited URLs for document access.
No system is 100% secure. While we take every reasonable precaution, we cannot guarantee absolute security. If we become aware of a breach that affects your personal data, we will notify you in accordance with applicable law.
7. Data Retention
We retain your account and wealth-structure data for as long as your account is active or as needed to provide the service. If you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law (e.g., tax or compliance records). Uploaded documents are permanently deleted from our storage within 30 days of account deletion.
8. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Delete your account and associated data.
- Export your data in a portable format.
- Object to or restrict certain processing activities.
- Withdraw consent where processing is based on consent.
To exercise any of these rights, email us at privacy@mt-roots.com. We will respond within 30 days.
9. Cookies & Tracking
MT Roots uses essential cookies to maintain your session and authentication state. We may use analytics tools to understand how the platform is used. We do not use advertising cookies or trackers, and we do not serve ads of any kind.
10. Children's Privacy
MT Roots is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected data from a child under 18, we will delete it promptly.
11. Third-Party Links
Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before providing any personal information.
12. International Data Transfers
MT Roots is operated from the United States. If you access the platform from outside the United States, your data may be transferred to and processed in the United States. By using MT Roots, you consent to this transfer.
13. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a prominent notice within the platform. Your continued use of MT Roots after changes take effect constitutes acceptance of the updated policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: